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Merit, a thoughtfully curated brand of dew-enhancing products, follows the European Union's cosmetics regulation standards and avoids over 1, ingredients in its products.

However, it does treat your face with beloved skin-care ingredients like hydrating squalane and moisturizing vitamin B5 in its products. This minimalist beauty brand is great to shop when you're looking for glow-inducers like the Best of Beauty-winning Flush Balm pictured here , tinted lip oils, and highlighting balms.

Ilia Beauty is focused on creating clean, pure products with organic bio-active botanicals that nourish skin as they wear. From lipstick to eye shadow and multiple base products, Ilia's products give you a luxurious feel, look, and wear, while being some of the cleanest makeup you can use.

The Limitless Lash Mascara and Super Serum Skin Tint SPF 40 the latter has a lineup of nourishing ingredients such as antioxidant-rich niacinamide and plumping hyaluronic acid are just two of the brand's Best of Beauty Award winners so far.

New York City-based makeup artist Benjamin Puckey is a huge fan of the brand, spotlighting many of its products.

By Annie Blay. By Lauren Rearick. By Jennifer Hussein. If this is the first time you're hearing about Jones Road , listen up because it's not one to pass up. Founded by legendary makeup artist Bobbi Brown you know the namesake brand that she stepped down from in , Jones Road is all about bringing minimalism and quality to the clean beauty community.

We even awarded the Jones Road Miracle Balm a Best of Beauty Award. We adore this product because you can use your fingers to dab this sheen-y cream available in nine shades pretty much anywhere you want to look dewy. Lip balms: We can't live without them.

In , Summer Fridays stole our hearts with its Lip Butter Balms. These silky, tinted balms pictured here in Vanilla, a sheer nude blanket dry lips in a nourishing coat of shea and murumuru seed butters to soothe and condition, as well as vegan waxes that soften lips and boost shine.

For a pop of color, give Poppy coral , Pink Sugar pink , or Cherry red a whirl — and thank us later. Our editors are also huge fans of the Sheer Skin Tint , a lightweight base that works well for all skin types especially sensitive skin , thanks to tiger grass, glycerin, hyaluronic acid, and a blend of emollients squalane, vitamin E, safflower, and avocado oil.

Haus Labs came back in a big way in when founder Lady Gaga re-debuted her line at Sephora with 90 items across seven categories. One of these supercharged ingredients her team developed is fermented arnica oil, which ideally allows for better absorption into the skin versus ordinary arnica oil.

You'll find it in everything from bronzers, highlighters, and even the TikTok-viral Triclone Skin Tech Foundation , which our editors loved for its buildable, adaptable, and dewy-not-greasy formula.

No wonder it won a Best of Beauty Award. Tower 28's ultra-gentle cosmetics and skin-care products were inspired by brand founder Amy Liu's journey navigating the makeup market with eczema-prone, sensitive skin.

Since its launch, the brand has been following the National Eczema Association's Ingredient Guidelines for formulating every product that hits its virtual shelves.

Two of Tower 28's best-sellers — the Save. Skin S. Daily Rescue Facial Spray and SunnyDays Tinted Sunscreen SPF 30 an editor-beloved multitasker — have received an NEA Seal of Acceptance. Need another recommendation from its lineup? We suggest the Allure Best of Beauty Award-winning BeachPlease Luminous Tinted Balm , a multiuse lip-and-cheek tint that glides evenly on your skin for a subtle, radiant finish, or the Bronzino Cream Bronzer pictured here for instant warmth and dimension.

Here's the honest truth — we love Honest Beauty because it's a line of high-quality makeup and skin-care products that contain good-for-you and the environment ingredients.

Founder Jessica Alba created The Honest Company back in but rebranded it in with minimal packaging and a simplified product lineup. If you don't want your concealer to crease , consider trying the Honest Beauty Fresh Flex Concealer , a medium-coverage formula that's built to move with you.

It won a Best of Beauty Award because it's one of few that doesn't get cakey along our under eyes. Makeup artist Gucci Westman created Westman Atelier with the idea of making a luxurious yet clean collection.

Some of the skin-nourishing ingredients featured in the products are jojoba oil and coconut oil to ensure skin stays moisturized with any makeup application. Winning a Best of Beauty Award in our base category is the Westman Atelier Vital Skin Foundation Stick.

We love it because it's loaded with skin-nourishing ingredients like squalane for moisture and phytosphingosine a lipid that's found naturally in the skin for soothing and calming the skin. Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, and beautiful pigments that flatter a multitude of skin tones Hello, Revealer Concealer , and they all look as good as they feel.

One of our top picks at the moment is the Brow Pop Nano shown here , which picked up a Best of Beauty Award because its ultra-fine, 1-millimeter tip draws in some of the most precise, natural hairs we've ever achieved. The Weightless Lip Colors are also not to be missed.

Puckey tells Allure , "Kosas has a line of all-natural lipsticks in super chic black packaging. Rosewater a dusky rose and Thrillest bright poppy red are my favorites. Saie, pronounced "say," is one of the newer makeup brands that everyone seems to be talking about.

Founded in by Laney Crowell, this fan-favorite brand that avoids 59 ingredients like synthetic fragrances wants to be your go-to for essential basics — think goof-proof brow gels, lightweight tinted moisturizers, and a cushiony marshmallow-textured highlighter.

Our current fave? The Glow Sculpt, a hybrid blush-highlighter that leaves skin looking fresh, dewy, and glazed for hours on end — no wonder we gave it a Best of Beauty Award.

LYS Beauty — which stands for "love yourself," by the way — has a lineup of clean makeup products that are as pigmented and high-performing as they are non-toxic. The Triple Fix Serum Foundation and Speak Love Lip Liner Pencil , pictured here, did win Allure Best of Beauty Awards, after all.

Founded by Tisha Thompson in , this independent and clean beauty brand was the first Black-owned company to launch under Sephora's Clean Color Cosmetics program.

The line contains complexion products with wide shade ranges and each formula is made with plant-based ingredients that are free of gluten, talc, SLS, fragrance, and mineral oil. Yes, another celebrity beauty brand found its way onto this list, but Rosie Huntington-Whiteley's makeup and skin-care line, Rose Inc, deserves every bit of praise.

Each product in the collection leaves out over 2, ingredients , and the brand also offers a virtual ingredient gallery that breaks each one down. Since its inception in , Milk Makeup has become a major power player in the vegan and cruelty-free beauty category.

With innovative products that are as pretty and fun to use as they are effective, it's easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy , who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it's one of his top-favorite beauty brands.

There are a ton of standout products but we recommend the Sculpt Cream Contour Stick to lend your complexion all the dimension you desire, as well as the hardworking duo that is Hydro Grip Primer and Pore Eclipse Matte Setting Spray to lock everything in.

Victoria Beckham has always been a style icon, and now her namesake cosmetics line has made her a legend in beauty as well. Victoria Beckham Beauty is as luxe as luxury beauty gets, except, unlike a few department store name stays, it follows a rigorous formulation guideline called The V-Standard.

Under this initiative, the Posh Spice-founded brand vows to leave out ingredients including mineral oil, synthetic fragrances, and more than 1, other additives that the European Union has banned.

These formulas aren't just clean — they look and feel pretty darn good, too. For an instant smokey eye, grab one of the brand's easy-to-glide Satin Kajal Liners , which blend effortlessly without completely rubbing away.

Don't forget to top off your eye look with the smudge-proof, ink-black Future Lash Mascara. When Ericka Rodriguez founded Axiology, her main goal was to create what she calls "evil-free" and "super ethical" lipstick that wasn't just vegan but also harmless to both humans and the planet we live on.

The result is way more than just lipstick. Instead, it's a whole slew of makeup products that are always made with 10 ingredients or fewer: mineral pigments paired with botanical extracts like elderberry, plum seed, and moringa.

In that exclusive ingredient club is also a handful of organic oils like the ones found in the brand's multitasking Balmies castor and sunflower.

And if that weren't appealing enough to your inner environmentalist, the packaging is plastic-free, too. Those little chrome swivel compacts you've been seeing all over Instagram are from the luxe beauty brand whose name may give you pause to pronounce it's kigh-er why-ss.

Naturally-derived and organic ingredients meet luxury beauty with quality cream and powder formulas housed in the brand's signature, luxurious, chrome packaging. Bonus: Kjaer Weis's compacts are refillable. The whole collection aims for beautiful, glowy makeup that lets your skin shine through.

Our personal favorites are the cream blushes , which are so dense and richly pigmented you just need a tap or two to blend out with your fingers. Puckey is partial to Kjaer Weis's lip products. I also really like the Kjaer Weis lip liners. The Lawless tagline is "Clean AF," and the brand means it.

Its liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible.

If you're new to the brand, you can't go wrong with the Forget The Filler Lip Plumping Line Smoothing Gloss and complementary Forget The Filler Overnight Lip-Plumping Mask. It has a thick, buildable formula that conditions lashes while lengthening them.

Natural beauty with a spiritual twist, Rituel de Fille was founded by sisters Katherine, Caroline, and Michelle Ramos. All products are entirely natural and made without parabens, phthalates, synthetic dyes, or synthetic fragrances.

They are also Leaping Bunny certified cruelty-free, affirming that they never test on animals, never outsource animal testing, and only source raw materials from companies that are also percent cruelty-free. Our favorite product is the cream highlighter.

With a creamy consistency, the formula goes on seamlessly and gives you that effortless, natural-looking glow. Known as the Rolls-Royce of clean beauty, Kjaer Weis pronounced Kaia Vice is leading the movement with high-performing, luxury makeup that is both certified organic and sustainable.

Founded by Danish-born makeup artist Kirsten Kjaer Weis, the refillable metal compacts boast a minimalist Scandinavian aesthetic for even the most design-conscious among us, with each ingredient carefully considered for its ability to work with the skin, not against it.

Made in Italy, Kjaer Weis products are Certified Natural or Certified Organic by the Controllo e Certificazione Prodotti Biologici. The performance is there, and beyond that, the packaging is as sustainable as it gets. Available in seven colors, the Cream Blush Makeup Compact gives you a flawlessly natural glow thanks to its superior blending capability.

The best news: Refills are half the price of the original compact. Carbon neutral and UN Global Compact certified, Ere Perez not only focuses on the cleanliness of its natural ingredients, but its commitment to ethics and sustainability is unparalleled. The brand is audited twice a year to quantify how many carbon emissions it produces.

Wind turbine credits are then purchased to offset the emissions. The Australian-owned company prides itself on producing healthy, natural makeup with carefully selected premium quality ingredients oils, plant extracts, and minerals that are blended with antioxidants.

The result is nourishing makeup loaded with vitamins and organic oils. It's perfect if you like a dewy skin-like finish. Created by celebrity makeup artist Rose-Marie Swift, RMS Beauty was one of the first brands to break away from toxin-laden cosmetics and transform the way women use makeup.

Formulated with raw, food-grade, and organic ingredients, RMS's coconut oil-based products contain enzymes, vitamins, and antioxidants that nourish the skin with maximum color payoff. It's a true red with a natural satin finish to boot. Born and raised in Vancouver, Sasha Plavsic founded ILIA Beauty when she set out to recreate her favorite lip balm to be safe, effective, and natural.

More than a decade later, ILIA Beauty is leading the charge with clean makeup infused with skincare. Transparent about ingredients, Plavsic is mindful that not every natural ingredient is good for the skin, nor is every synthetic bad.

With sleek packaging crafted from recycled aluminum and recycled paper printed with vegetable-based dyes, each product is designed with a mix of natural and organic botanics as a base, and at times, safe synthetics to ensure products go "above and beyond the expectations of natural.

Ilia's Limitless Lash Mascara in particular is a flake-free formula that is 99 percent natural and 25 percent organic.

It curls, lengthens and volumizes—and helps to boost and enhance lash health. Welcome to your new favorite mascara. Beautycounter founder Gregg Renfre doesn't mince words. Companies are allowed to use harmful ingredients and make their own judgments about safety.

The brand, a Certified B Corporation, also advocates for stricter guidelines and regulations to shift the personal-care industry away from using harmful ingredients.

With the brand's commitment to transparency, it's also working with How2Recycle and other packaging industry experts to formulate, educate, and advocate for more sustainable packaging. Beautycounter's best-selling Glow First Priming Serum is beloved by over shoppers, and uses a combination of ingredients like jojoba esters and responsibly sourced mica to boost skin's radiance and hydration while prepping it for your face makeup.

Created by former Wall Street investment banker Priscilla Tsaia, Cocokind originally began as a holistic option to treat hormonal acne. Each formula from the brand is considered food-grade several products are even USDA-certified organic , and crafted with at least 10 plant-based ingredients or less.

In its commitment to female empowerment, Cocokind has also set up an impact foundation to provide financial grants to female entrepreneurs in the health, wellness, and sustainability industries to help more women create social impact through business.

Brimming with powerful adaptogens and nourishing oils, the Mai-Light Highlighter Stick delivers on-the-go radiance, without looking overly sparkly. A bonus? Its organic maitake mushrooms stimulate collagen production and improve cell turnover. W3LL People pronounced Well People was founded by makeup artist Shirley Pinkson, cosmetic dermatologist Reneé Snyder, and eco-entrepreneur James Walker to create toxin-free cosmetics made in small batches, with premium natural and organic ingredients.

The Austin, Texas-based brand uses a modern approach to beauty that is built on simplicity and performance, with plant-based formulas that contain hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea. Whether you're after flawless, light coverage or soothing protection, W3LL PEOPLE is perfect for those who like a "no makeup" makeup look.

With a mousse texture that blends onto skin with minimal effort, the Bio Correct Multi-Action Concealer is half eye treatment, half concealer. Green coffee seed oil eliminates puffiness, pumpkin seed brightens, and coconut oil hydrates—all with a creaseless finish.

Jane Iredale launched her mineral makeup line in , when the idea of makeup with skincare benefits was still revolutionary. Paving the way for brands that would eventually follow, Iredale has long focused on effective and nourishing mineral makeup that embraces natural beauty.

Iredale's PureLash Lash Extender and Conditioner is one of the secret beauty weapons professional artists swear by. Any natural mascara can withstand an entire hot July humid day if you're using the PureLash. Founded in by Los Angeles-based scientist and artist Sheena Yaitanes, Kosas uses prestige ingredients and botanically-rich formulas to create effective makeup that flatters a true range of skin tones—it just so happens to be made of clean ingredients.

The result?

Brand Ambassadors. Workshops Weekly Candle Making Workshops. In-Store Private Candle Making Workshops. Off-Site Private Candle Making Workshops. BeautyCounter BeautyCounter is a shining example of a non-toxic beauty brand that champions natural skincare and eco-friendly makeup.

What They Offer: BeautyCounter stands out in the world of skincare and beauty with its extensive range of high-quality, non-toxic products. Key Features: When it comes to clean beauty, BeautyCounter is a brand that stands out with its steadfast commitment to safety and transparency.

Responsibly-Sourced Raw Ingredients: They are committed to protecting the people who help bring our products to market, and the way ingredients are farmed, harvested, or mined can have a major impact.

Why We Love Them: My admiration for BeautyCounter springs from their remarkable fusion of award-winning performance, a luxurious feel, and unparalleled transparency in ingredients. My Top Picks: Glow First Priming Serum Skin Twin Featherweight Foundation Sheer Genius Conditioning Lipstick 2.

Thrive Causemetics® As a pioneer in the non-toxic beauty industry, Thrive Causemetics excels in offering vegan and cruelty-free makeup, emphasizing clean beauty and natural skincare. What They Offer: Thrive Causemetics is more than just a beauty brand; it's a movement in the beauty industry that focuses on high-performance makeup and skincare products.

Key Features: One of Thrive Causemetics' highlight features is their commitment to formulating products without harmful ingredients. Why We Love Them: Thrive Causemetics resonates deeply with our ethos at Slow North. Voodoo Makeup In the realm of natural and non-toxic beauty, Voodoo Makeup stands out as a brand dedicated to clean, eco-friendly skincare and makeup solutions.

What They Offer: Voodoo Cosmetics specializes in natural and non-toxic skincare and makeup products. Key Features: Corn, soy, and gluten-free, their makeup is perfect for the allergy-sensitive, the immunocompromised or anyone living a clean lifestyle.

Why We Love Them: Voodoo Makeup is more than just a beauty brand. Ilia Beauty What They Offer: Ilia Beauty stands out in the makeup industry for its clean, skin-centric approach. Key Features: Skin-Loving Makeup: Ilia Beauty merges skincare with makeup, ensuring that their products not only enhance beauty but also nurture the skin.

High-Performance, Clean Formulas: Their commitment to clean beauty is evident in their exclusion of harmful chemicals, focusing instead on organic, bio-active ingredients that deliver impressive results.

Sustainable and Ethical Practices: Ilia Beauty takes pride in its ethical sourcing and sustainable packaging, reflecting a deep respect for both the environment and the consumer. Why We Love Them: Ilia Beauty redefines makeup with its core belief that clean beauty should not compromise on performance.

Pacifica Pacifica Beauty is a trailblazer in the world of vegan and cruelty-free cosmetics. What They Offer: Pacifica Beauty offers a vibrant array of makeup products.

Safe and Nourishing Ingredients: They prioritize the use of safe, non-toxic ingredients that are beneficial for the skin, avoiding harsh chemicals often found in conventional makeup.

Eco-Conscious Packaging: Committed to the planet's health, Pacifica Beauty uses recyclable materials and innovative sustainable practices in their packaging.

Why We Love Them: Pacifica Beauty resonates with us for its dedication to creating makeup that's as kind to the environment as it is to your skin. My Top Picks: Mineral Eye Shadow Pallette Color Quench Lip Tint 7.

Mineral Fusion Mineral Fusion stands at the forefront of the clean makeup revolution, offering a range of beauty products that merge purity with elegance.

Why We Love Them: Mineral Fusion has made my list for multiple reasons. Key Features: Skin-Enhancing Minerals: At the core of Mineral Fusion's products are skin-enhancing minerals that provide natural coverage and offer the benefits of skincare.

Cruelty-Free and Eco-Friendly: Their commitment to cruelty-free practices and eco-conscious packaging aligns with a sustainable lifestyle. Wide Range of Products: From vibrant eyeshadows to nourishing lipsticks, their collection is vast, catering to all aspects of makeup needs.

What They Offer: Mineral Fusion offers an extensive range of makeup products including foundations, blushes, eyeshadows, lipsticks, and more. My Top Picks: Bronzer Duo Eye Shadow Trio 8.

Honest Beauty Honest Beauty , a brainchild of Jessica Alba, is more than just a makeup brand — it's a commitment to cleaner, safer beauty. Why We Love Them: Honest Beauty resonates with us for its transparent approach to beauty. Key Features: Clean and Conscious Formulas: Honest Beauty adheres to a strict "NO List" of potentially harmful chemicals, ensuring products are safe and clean.

Innovative and Effective: They combine the best of nature with modern science to create formulas that are both effective and gentle on the skin. Wide Array of Products: From luxurious foundations to hydrating lip balms, their range caters to every aspect of makeup needs, all while being cruelty-free and dermatologist-tested.

What They Offer: Honest Beauty brings an array of products that cater to a full makeup routine — foundations, mascaras, lipsticks, and more.

My Top Picks: Tinted Lip Balm Talc-Free Eyeshadow Palette 9. bareMinerals Why We Love Them: A natural approach to beauty, bareMinerals stands out in the beauty world for its commitment to clean, natural makeup for over 30 years.

Key Features: Purity in Ingredients: bareMinerals uses a minimalistic approach, focusing on natural minerals and avoiding harsh chemicals, unnecessary additives, and skin irritants.

Skin-Health Focus: Their products are designed to improve your skin's health over time. Ingredients like nourishing vitamins and minerals actively contribute to a healthy, radiant complexion. What They Offer: bareMinerals provides a comprehensive range of makeup products that cater to every need.

Top Picks: BarePro Liquid Foundation SPF 20 Mineral Veil Setting Powder talc-free As we close this roundup of my favorite non-toxic beauty brands, one thing's certain: these companies are redefining beauty standards.

On sale. Essential Oil Diffuser Blends. Each formula from the brand is considered food-grade several products are even USDA-certified organic , and crafted with at least 10 plant-based ingredients or less. In its commitment to female empowerment, Cocokind has also set up an impact foundation to provide financial grants to female entrepreneurs in the health, wellness, and sustainability industries to help more women create social impact through business.

Brimming with powerful adaptogens and nourishing oils, the Mai-Light Highlighter Stick delivers on-the-go radiance, without looking overly sparkly. A bonus? Its organic maitake mushrooms stimulate collagen production and improve cell turnover.

W3LL People pronounced Well People was founded by makeup artist Shirley Pinkson, cosmetic dermatologist Reneé Snyder, and eco-entrepreneur James Walker to create toxin-free cosmetics made in small batches, with premium natural and organic ingredients. The Austin, Texas-based brand uses a modern approach to beauty that is built on simplicity and performance, with plant-based formulas that contain hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea.

Whether you're after flawless, light coverage or soothing protection, W3LL PEOPLE is perfect for those who like a "no makeup" makeup look. With a mousse texture that blends onto skin with minimal effort, the Bio Correct Multi-Action Concealer is half eye treatment, half concealer.

Green coffee seed oil eliminates puffiness, pumpkin seed brightens, and coconut oil hydrates—all with a creaseless finish. Jane Iredale launched her mineral makeup line in , when the idea of makeup with skincare benefits was still revolutionary. Paving the way for brands that would eventually follow, Iredale has long focused on effective and nourishing mineral makeup that embraces natural beauty.

Iredale's PureLash Lash Extender and Conditioner is one of the secret beauty weapons professional artists swear by. Any natural mascara can withstand an entire hot July humid day if you're using the PureLash. Founded in by Los Angeles-based scientist and artist Sheena Yaitanes, Kosas uses prestige ingredients and botanically-rich formulas to create effective makeup that flatters a true range of skin tones—it just so happens to be made of clean ingredients.

The result? A game-changing, clean lipstick formula that stays on throughout the day. Made from hydrating botanical oils and safe synthetics, the Weightless Lip Color Lipstick comes in eight shades.

Based out of Taos, New Mexico, Vapour founders Krysia Boinis and Kristine Keheley combined their respective specialties in botanical alchemy and color theory to form an organic beauty brand that combines skincare with makeup.

The result is high-performance cosmetics formulated using the purest, active ingredients from the earth—and nothing else.

The brand not only uses clean ingredients, but also maintains a focus on sustainability. Products are made in a USDA organic-certified facility, using passive solar daylighting and renewable energy in their lab, offices, and warehouse.

They also use a flood-fill system to reduces waste. When it comes to packaging, their product boxes are made from managed forest paper stock, printed with soy ink in a wind-powered facility. Meanwhile their solid products are packaged in recyclable aluminum, and liquid products are packaged in glass.

With 27 shades, Vapour's Atmosphere Soft Focus Foundation has become a cult favorite as the go-to medium to full coverage option among clean beauty fanatics. Designed to balance normal, sensitive, and combination skin types, its satin finish creates dewy skin, while putting imperfections into softer focus.

When Kari Gran was diagnosed with an autoimmune disease in her 20s, she started to think about the connection between her health and what she put on her skin. Unable to find performance products that met her clean standards, she set out to develop a natural, back-to-basics line using premium organic and naturally-derived ingredients, with safe formulas.

Today, all of Kari Gran's hand-poured products are made using organic, wild harvested, and non-GMO ingredients that gently—and safely—nourish the skin. The brand's Lip Whip—a tinted glossy balm containing peppermint oil to enhance microcirculation with a plumping effect—is "life changing," adds Adams.

Not long ago, natural brow products consisted of pencils and powders that looked either too ashy or too fake. Enter Ecobrow, founded by expert brow threader and celebrity makeup artist Marco Ochoa in In , Summer Fridays stole our hearts with its Lip Butter Balms.

These silky, tinted balms pictured here in Vanilla, a sheer nude blanket dry lips in a nourishing coat of shea and murumuru seed butters to soothe and condition, as well as vegan waxes that soften lips and boost shine. For a pop of color, give Poppy coral , Pink Sugar pink , or Cherry red a whirl — and thank us later.

Our editors are also huge fans of the Sheer Skin Tint , a lightweight base that works well for all skin types especially sensitive skin , thanks to tiger grass, glycerin, hyaluronic acid, and a blend of emollients squalane, vitamin E, safflower, and avocado oil.

Haus Labs came back in a big way in when founder Lady Gaga re-debuted her line at Sephora with 90 items across seven categories. One of these supercharged ingredients her team developed is fermented arnica oil, which ideally allows for better absorption into the skin versus ordinary arnica oil.

You'll find it in everything from bronzers, highlighters, and even the TikTok-viral Triclone Skin Tech Foundation , which our editors loved for its buildable, adaptable, and dewy-not-greasy formula. No wonder it won a Best of Beauty Award.

Tower 28's ultra-gentle cosmetics and skin-care products were inspired by brand founder Amy Liu's journey navigating the makeup market with eczema-prone, sensitive skin.

Since its launch, the brand has been following the National Eczema Association's Ingredient Guidelines for formulating every product that hits its virtual shelves.

Two of Tower 28's best-sellers — the Save. Skin S. Daily Rescue Facial Spray and SunnyDays Tinted Sunscreen SPF 30 an editor-beloved multitasker — have received an NEA Seal of Acceptance.

Need another recommendation from its lineup? We suggest the Allure Best of Beauty Award-winning BeachPlease Luminous Tinted Balm , a multiuse lip-and-cheek tint that glides evenly on your skin for a subtle, radiant finish, or the Bronzino Cream Bronzer pictured here for instant warmth and dimension.

Here's the honest truth — we love Honest Beauty because it's a line of high-quality makeup and skin-care products that contain good-for-you and the environment ingredients.

Founder Jessica Alba created The Honest Company back in but rebranded it in with minimal packaging and a simplified product lineup. If you don't want your concealer to crease , consider trying the Honest Beauty Fresh Flex Concealer , a medium-coverage formula that's built to move with you.

It won a Best of Beauty Award because it's one of few that doesn't get cakey along our under eyes. Makeup artist Gucci Westman created Westman Atelier with the idea of making a luxurious yet clean collection. Some of the skin-nourishing ingredients featured in the products are jojoba oil and coconut oil to ensure skin stays moisturized with any makeup application.

Winning a Best of Beauty Award in our base category is the Westman Atelier Vital Skin Foundation Stick. We love it because it's loaded with skin-nourishing ingredients like squalane for moisture and phytosphingosine a lipid that's found naturally in the skin for soothing and calming the skin.

Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, and beautiful pigments that flatter a multitude of skin tones Hello, Revealer Concealer , and they all look as good as they feel. One of our top picks at the moment is the Brow Pop Nano shown here , which picked up a Best of Beauty Award because its ultra-fine, 1-millimeter tip draws in some of the most precise, natural hairs we've ever achieved.

The Weightless Lip Colors are also not to be missed. Puckey tells Allure , "Kosas has a line of all-natural lipsticks in super chic black packaging.

Rosewater a dusky rose and Thrillest bright poppy red are my favorites. Saie, pronounced "say," is one of the newer makeup brands that everyone seems to be talking about. Founded in by Laney Crowell, this fan-favorite brand that avoids 59 ingredients like synthetic fragrances wants to be your go-to for essential basics — think goof-proof brow gels, lightweight tinted moisturizers, and a cushiony marshmallow-textured highlighter.

Our current fave? The Glow Sculpt, a hybrid blush-highlighter that leaves skin looking fresh, dewy, and glazed for hours on end — no wonder we gave it a Best of Beauty Award.

LYS Beauty — which stands for "love yourself," by the way — has a lineup of clean makeup products that are as pigmented and high-performing as they are non-toxic.

The Triple Fix Serum Foundation and Speak Love Lip Liner Pencil , pictured here, did win Allure Best of Beauty Awards, after all. Founded by Tisha Thompson in , this independent and clean beauty brand was the first Black-owned company to launch under Sephora's Clean Color Cosmetics program.

The line contains complexion products with wide shade ranges and each formula is made with plant-based ingredients that are free of gluten, talc, SLS, fragrance, and mineral oil.

Yes, another celebrity beauty brand found its way onto this list, but Rosie Huntington-Whiteley's makeup and skin-care line, Rose Inc, deserves every bit of praise.

Each product in the collection leaves out over 2, ingredients , and the brand also offers a virtual ingredient gallery that breaks each one down. Since its inception in , Milk Makeup has become a major power player in the vegan and cruelty-free beauty category.

With innovative products that are as pretty and fun to use as they are effective, it's easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy , who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it's one of his top-favorite beauty brands.

There are a ton of standout products but we recommend the Sculpt Cream Contour Stick to lend your complexion all the dimension you desire, as well as the hardworking duo that is Hydro Grip Primer and Pore Eclipse Matte Setting Spray to lock everything in. Victoria Beckham has always been a style icon, and now her namesake cosmetics line has made her a legend in beauty as well.

Victoria Beckham Beauty is as luxe as luxury beauty gets, except, unlike a few department store name stays, it follows a rigorous formulation guideline called The V-Standard. Under this initiative, the Posh Spice-founded brand vows to leave out ingredients including mineral oil, synthetic fragrances, and more than 1, other additives that the European Union has banned.

These formulas aren't just clean — they look and feel pretty darn good, too. For an instant smokey eye, grab one of the brand's easy-to-glide Satin Kajal Liners , which blend effortlessly without completely rubbing away.

Don't forget to top off your eye look with the smudge-proof, ink-black Future Lash Mascara. When Ericka Rodriguez founded Axiology, her main goal was to create what she calls "evil-free" and "super ethical" lipstick that wasn't just vegan but also harmless to both humans and the planet we live on.

The result is way more than just lipstick. Instead, it's a whole slew of makeup products that are always made with 10 ingredients or fewer: mineral pigments paired with botanical extracts like elderberry, plum seed, and moringa.

In that exclusive ingredient club is also a handful of organic oils like the ones found in the brand's multitasking Balmies castor and sunflower.

And if that weren't appealing enough to your inner environmentalist, the packaging is plastic-free, too. Those little chrome swivel compacts you've been seeing all over Instagram are from the luxe beauty brand whose name may give you pause to pronounce it's kigh-er why-ss.